We started selunthoravemi in 2019 because traditional financial advice wasn't working for people facing real challenges. Our approach combines behavioral psychology, data analysis, and practical implementation strategies that actually stick.
Instead of generic budgeting advice, we developed what we call contextual financial mapping. This means understanding why someone ended up in financial difficulty before suggesting solutions. It's like being a financial detective rather than a financial lecturer.
In 2023, we partnered with Queensland University of Technology to study why financial recovery programs had such mixed success rates. What we discovered completely shifted our approach and led to breakthrough insights about sustainable financial change.
Financial stress creates predictable response patterns. Understanding these helps create interventions before problems compound.
Most programs move too fast. Sustainable change happens in smaller, more frequent adjustments rather than dramatic overhauls.
People need different types of support at different recovery stages. What helps in month one can actually hinder progress in month six.
Traditional measures miss emotional and psychological recovery indicators that predict long-term financial stability.
While others focus on quick fixes, we've built sustainable systems that address the root causes of financial difficulty and create lasting behavioral change.
We start with reducing financial shame and anxiety before introducing any tactical changes. People make better decisions when they're not operating from a place of fear or overwhelm.
Our plans adjust based on life changes rather than requiring you to stick to rigid structures. This flexibility prevents the all-or-nothing thinking that derails most financial recovery attempts.
We apply research from behavior change science to make financial habits stick. It's not enough to know what to do - we focus on how to actually do it consistently over time.